Growing & Nurturing an Engaged Candidate Community for Snap, Inc
Results
Audience Growth
Since launching, we’ve seen strong growth quarter over quarter. With the exception of the predictable dip in early summer (school breaks, fewer conferences), for 3 of the 4 quarters our growth rate has been between 35.3% and 37.8%. For context, the average benchmark for newsletter audience growth rate is 2.5%.
55%
Open Rate
Our open rate has stayed consistently high as our audience has grown, meaning our content is relevant and engaging for this audience. For context, a strong open rate for the tech industry in 2023 is 33.5%, according to Hubspot.
I can’t share this data in detail, but a significant number of hires came from this audience, with an exponentially higher % of candidates making it to Recruiter Phone Screen, 1st Round, On-Site, and Offer.