Squarespace

Recruitment

Marketing.

Social, display, print, and experiential.

Lead gen, demand gen; direct response, brand awareness.

Recruitment marketing is just like B2B or B2C marketing—the product is the company and company culture, and we aren’t trying to sell it to just anyone.

Recruitment Marketing requires multiple touchpoints - applying for and taking a new job isn’t a small choice to make. You can see some examples of how the team I built and managed RM initiatives at SQSP.

Experiential

Recruiting Booths // Custom Events // In-Office Events

Some of the Squarespace Recruiting Team working a booth!

Brochures and Socks. Socks are great swag - everyone needs them, and no one packs enough!

In-office event with Debbie Millman from Design Matters in conversation with our Creative Team. "Community building" event for creatives, but really a soft recruiting event for us!

This space was phone-free and designed to give attendees some mental space to get grounded and set intentions for the weekend ahead.

Meditation experience at Grace Hopper - the sound bath practitioner is also a Squarespace customer!

We hosted a meditation event because we heard from students that conferences are overwhelming and there is no one to take a break and get off of their phones

We also had a panel with mindfulness company leaders to discuss burnout culture, slowing down, managing imposter syndrome, and more

So we designed a space that features elements from our offices like the items here

The crowd was highly engaged and responded positively to the break from the hectic conference and from their phones.

Marketing Assets

Print // Digital // Video // (social example can be found here)

Creative Recruiting Video

If you’ve used Squarespace, you know it’s a design-centric. Made in partnership with Squarespace’s Creative Team, this video highlights the “why” of one of the most integral teams at the company.